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Why Should You Use Google Analytics Alternatives?

Although Google Analytics is a powerful tool, it doesn’t give you full control over your user data. The cost of its free access often comes in the form of your data being processed and shared. If cookie settings are not properly configured, your information can still be collected through cookieless tracking methods.

Why Migrate to Matomo Tag Manager?

Migrating your website’s tag management from Google Tag Manager to Matomo Tag Manager enhances data privacy and allows you to perform analytics and SEO tracking through a more centralized system.

While Matomo Tag Manager lets you control user behavior and tags on your own server, Google Tag Manager is cloud-based and may have certain data privacy limitations.

The Importance of Importing Search Keywords into Matomo

To accurately measure your website’s performance in search engines and optimize SEO strategies, importing search keywords into Matomo is essential. Keyword data from webmaster tools like Google, Bing, and Yandex shows which queries bring visitors to your site. Integrating this data into Matomo allows you to consolidate all your analytics in a single, centralized dashboard.

By importing keywords into Matomo, you can:

Why Should You Use a Tag Manager?

Managing multiple tracking and marketing tags on your website can quickly become complex and time-consuming. Using a tag manager allows you to control and optimize this entire process from a single, centralized location. Here are the key advantages:

What Is Matomo and How Does It Work with WordPress?

Matomo is an open-source web analytics platform that allows website owners to track visitor traffic, user behavior, and conversion rates entirely under their own control. For WordPress users, Matomo stands out not only as an analytics tool but also as a privacy-focused alternative.

Why Is Matomo and Drupal Integration Important?

Drupal websites are known for their flexible structure and powerful content management features. When choosing a web analytics solution for these sites, data privacy, customizable reporting, and ease of use should be prioritized. This is where Matomo becomes an ideal choice for Drupal sites.

Drupal continues to evolve as a leading open-source content management system (CMS), consistently offering developers more efficient and modern tools. With the release of Drupal 11, developers can expect a host of new features and enhancements that will streamline their workflow and improve overall project performance.

n today's digital landscape, security breaches and data leaks have become increasingly critical concerns. Choosing a secure content management system (CMS) is a crucial decision, especially for large-scale projects. Drupal stands out as one of the most secure platforms, with advanced security features and a security-focused approach. So, why is Drupal considered more secure than other platforms, and why is it an ideal choice for security-conscious projects?

Artificial intelligence (AI) has significantly transformed website management and content management systems (CMS) in recent years. When integrated with powerful CMS platforms like Drupal, AI technologies provide substantial advantages in website administration and content production processes.

In Drupal, due to database normalization rules, each field created within core entities results in the creation of two tables in the database. If you want some of your data to occupy less space in the database, you might prefer to store these data in a custom table on the database side.